The Home page has sections for films, TV shows and sports, as well as a top 10 screen for the most popular shows on Prime Video at the time. These are all tweaks to help people easier find and search for content more efficiently.
Prime Video does still have a mix of free content for subscribers, as well as paid TV shows and films. However, the free content has a blue checkmark in the description, so people know that they do not cost extra, whilst paid shows and films are marked with a gold shopping icon.
The ‘My Subscriptions’ row on the Home page can be used to filter content that is only available on subscriptions on that account, making the catalogue much more streamlined. Users can also subscribe to other streaming services (such as Paramount+) through the app via the Store section.
“In usability testing, we repeatedly heard the phrase, ‘wow, I didn’t even know Prime Video had live TV’”, she said.
Those with older devices will miss out on the redesign. For example, it won’t be supported on PlayStation 3 and the third generation Apple TV (2012). These will only run the old version of Prime Video.
See how Prime Video compares to rivals in our list of the best TV streaming services.
Hannah Cowton is a Senior Staff Writer at Tech Advisor and Macworld, working across entertainment, consumer technology and lifestyle. Her interests and specialities lie in streaming services, film and television reviews and rumours, gaming, wearables and smart home products. She’s also the creator of The London Geek, a geek culture and lifestyle blog.
