That relationship should continue to improve on its already amiable nature, too, as the new Prime discount appears to be a permanent new addition to the subscription-based service and not just a limited time offer to spark interest from gamers after the holiday rush. The timing couldn’t be better for video game fans, either, as there is already a long list of most anticipated games in 2016 that will likely continue to expand as more announcements are made in the coming months. For those who were already going to pre-order 5 new games this year, the 20 percent off deal represents a sixth new game as virtually free - and if there’s one thing gamers love, its new, free content to explore.