The service will kick off in Leeds and then roll out to the rest of the UK through the year.
Prime shoppers will be able to pick up meat, seafood, baked goods, dairy, fruits, and vegetables, along with items from Morrisons’ own The Best and Market Street brands.
The announcement comes at a time when shoppers might still feel hesitant about going in-store amidst the pandemic, while strategically coaxing shoppers to join Prime ahead of Prime Day, which has been pushed to October this year. A UK date has not yet been announced.
A Prime membership costs £7.99 per month, or £79 annually, and offers exclusive discounts, free next-day delivery, and access to streaming services like Prime Video and Prime Music. Here’s everything there is to know about Prime including how to sign up for the 30-day free trial.
Orders will have to be over £40 to be eligible for free same-day delivery, while orders below £40 cost £3.99 for delivery. Same-day delivery times will be offered within two-hour delivery time slots.
Somrata researches and writes about the best tech deals to help readers make smart, informed buying decisions. She’s an expert on accessories and also reviews laptops, phones, audio and other devices.
